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The key is to remember that any email marketing campaign, no matter how big, has to have that one-to-one aspect.
Each recipient has to be made to feel that you're talking directly to them and nobody else.
Everyone likes to feel ‘exclusive', so pander to that. Rule number one – get your subject line right.
The best email marketing campaign will fail in spectacular style if your recipient doesn't even bother to open the message.
Before outsourcing or carrying out an email marketing campaign all by yourself, ensure that your decision goes smoothly with your needs and costs.
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